A hospitality legacy built on accountability.
PHILOSOPHY
JR United is more than a product supplier. Our team understands how textiles are sourced, designed, crafted, laundered, budgeted, and used in hotel operations. Because of our family legacy, every program matters personally to us. We build lasting partnerships, stay involved, and remain accountable from product selection through ongoing service.
“You can source textiles from many places. What is harder to find is a partner who takes responsibility for how the program performs.”
That combination of hands-on product knowledge and personal accountability is what sets JR United apart.
TIMELINE
1967
The Beginning
Julio Grosfeld begins selling sheets from the trunk of his car across the American South, founding the company on persistence, relationships, and service.
1980s
Building the Foundation
The business expands its textile operations and deepens relationships with mills, customers, and hospitality operators.
1990s
Second Generation
Salo Grosfeld brings new energy and strategic direction while preserving the company’s hands-on approach, product knowledge and customer accountability.
2000s
Expanding Reach
The business builds mill relationships across Asia, Europe, South America, Africa, and North America, expanding its ability to match products to different property types, specifications, and price points.
2010s
New Brand Portfolio
JR United licenses distinct textile brands to its portfolio to serve a broader range of hospitality segments.
Today
Third Generation
Third-generation leadership carries forward the company’s core operating principles: get the product right, stand behind it, and provide exceptional service to the customer.
1967
With no warehouse, no brand, and no guarantee of tomorrow — Julio built trust one handshake at a time. His belief: United we stand. Divided we fall. He named his company accordingly.
1980S
From regional connections to national reach — JR United developed the mill partnerships and operational credibility that would define the company for decades.
1990S
Salo Grosfeld brings new energy and strategic thinking without losing what made the company irreplaceable: proximity to the product and accountability to the client.
2000s
Mill relationships in Asia, Europe, South America, Africa, and North America — enabling JR United to source the right product at the right price for any tier of hospitality.
2010s
Proprietary linen brands built to serve distinct hospitality tiers — from resort lifestyle to boutique luxury — each engineered for commercial performance.
TODAY
The third generation carries forward a simple belief: the product has to be right, and the people behind it have to be reachable. That hasn't changed since 1967.
OUR TEAM
CEO
Director of Operations
Director of Sales
Manager of sales & service
Manager of SERVICE & INVENTORY CONTROL
LET'S CONNECT
From product specifications and sourcing to inventory management and custom programs, we’ll bring together the right solution for your property.
