Hospitality Partners We Service

Stack of folded white towels next to a small pile of smooth stones on a bathroom counter.
Rows of white yarn spools arranged on a textile machine with threads stretched across the frame.

THE DIFFERENCE

Built on generations of expertise. Still owner-operator led.

Family-founded and family-run for three generations, JR United combines deep industry experience with the speed and flexibility of an independent business.

Our partner work directly with decision-makers—not layers of management. We stay close to the details, respond quickly, and take personal responsibility for keeping things on track.

That hands-on, owner-led approach allows us to be more nimble, more accountable, and more invested in the success of every relationship.

"A great product is only as good as the team behind it."

BRAND PORTFOLIO

Distinct textile brands for top-tier hospitality properties.

From dependable core programs to design-led resort collections and luxury offerings, JR United’s portfolio gives our partners the flexibility to select textiles that align with their positioning, operating needs, and guest experience.

White towel with yellow stripes draped over a balcony railing with a blurred blue and green background.

Havana 1960

Woman in a white bikini and sun hat lying on a blue patterned beach towel on sand.

THE BEACH PEOPLE

EXPLORE The Beach people
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THE BEACH PEOPLE

Modern bedroom with a large bed, bedside lamps, desk, chair, and a window showing outdoor plants.

LUXURY BRAND COMING SOON

Luxury Brand Coming Soon...

LUXURY BRAND COMING SOON

Bed with white pillows and linens next to a bedside table with a lamp and clock.

WHY JR UNITED

Built on what others can't replicate.

01

Hospitality-Grade Textiles

Selected and developed specifically for commercial hospitality, our products balance guest comfort, laundering performance, brand standards, and cost of ownership.

02

Global Sourcing

Direct relationships with mills around the world give us access to a broad range of materials, price points, and production capabilities. We match the product to the property, not the other way around.

03

Generational Expertise

Three generations working alongside mills, laundries, housekeeping teams, and hotel operators. We understand what performs in practice, not only what looks good on a spec sheet.

04

Operational Depth

From product selection and testing to inventory planning, fulfillment, and cost analysis, we support every stage of the textile program, not just the purchase.

OUR HERITAGE

United we stand. Divided we fall.

In 1967, Cuban immigrant Julio Grosfeld drove through the American South with a car full of sheets and a belief that relationships, hard work, and perseverance could build something lasting.

He had no warehouse, no established brand, and no guarantee of what came next. He named the company for the principle that guided him: United we stand. Divided we fall.

Nearly six decades later, that belief still shapes JR United.

Three generations. One way of doing business.

Black and white photo of a smiling man and woman sitting closely, the man looking at the camera.
Portrait of Julio Reinerman Grosfeld with text about his life and role as founder of J.R. United Industries.
Portrait of a smiling middle-aged man with short gray hair and a beard wearing a light pink shirt.

OPERATIONAL CREDIBILITY

We select every textile for the realities of commercial hospitality: guest comfort, repeated laundering, operational consistency, and long-term value.

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DECADES OF EXPERTISE

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CONTINENTS SOURCED

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GENERATIONS of
Family leadership

Stack of white folded towels topped with green leaves on a wooden surface near a curtain.

LET'S CONNECT

Explore solutions for your
textile program.

From product specifications and sourcing to inventory management and custom programs, we’ll bring together the right solution for your property.